Asier Lizaso joined Indaux 8 years ago and and in this period he has assumed responsibility for practically all areas of the commercial department. During his years as Sales Director, he has been in charge of developing the Asian, British, Middle Eastern, Oceanic and Iberian Peninsula markets. He has signed important agreements with new distributors in some markets where the company had not present until now and has achieved to strengthen the collaboration with agents and distributors who have worked with Indaux for decades. He has also been actively involved in the openings of the US and Indian subsidiaries. In the last season, he has managed to establish key agreements with new strategic clients and has led the digitization of the commercial department.